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No one would have thought that the brands known worldwide are actually from Indonesia. Many even mistakenly believe that some of these brands originate from abroad because they often use foreign languages.

The following 10 brands are from the homeland:

1. Every time you pass by a J.Co store, you'll see colorful donuts with enticing aromas. Did you know that J.CO is actually an Indonesian brand?

Courtesy Source: www.akurat.co/makro/1302370181/Brand-Asli-Indonesia-Ini-5-Fakta-JCO-Donuts-Coffee

J.CO is under the Johnny Andrean Group. The first J.CO store opened in May 2006. In 2007, J.CO opened its first store in Malaysia. In 2008, it expanded to Singapore, 2012 in the Philippines, 2016 in Hong Kong, and 2018 in Saudi Arabia.

     2. CFC (California Fried Chicken) operates under PT Pioneerindo Gourmet International Tbk (formerly PT Putra Sejahtera Pioneerindo).

Courtesy Source: market.bisnis.com/read/20231122/192/1716870/strategi-pengelola-restoran-cfc-ptsp-manfaatkan-momen-akhir-tahun

According to its official website, this restaurant was established in 1983 in Jakarta and was one of Indonesia's first-generation companies to introduce fast food restaurant concepts.

Initially, the company held the California Pioneer Chicken franchise from Pioneer Take Out - USA. However, in 1989, the company terminated the franchise and began producing and marketing its own products under the brand California Fried Chicken.

      3. Krisbow Frequent visitors to Ace Hardware are familiar with the Krisbow brand. This tool and technical equipment brand is often mistaken for being foreign, but it is actually Indonesian. Krisbow is part of the Kawan Lama Group, which also owns Ace Hardware and Informa.

Courtesy Source: www.krisbow.com/news-and-events/NEWS%20&%20EVENT/krisbow-a-global-indonesian-brand

According to krisbow.com, Krisbow currently offers over 10,000 products across various categories. Krisbow is derived from the name Krisnandi Wibowo, the son of Kawan Lama's founder, Wong Jin. Kris is also the younger brother of Kuncoro Wibowo, who heads the Kawan Lama Group.

      4. Terry Palmer is a well-known towel brand in Indonesia, produced by PT Indah Jaya. Interestingly, "Palmer" is derived from "Pal Merah," the location of the company's first factory.

Courtesy Source: www.orami.co.id/shopping/product/terry-palmer-limited-70x140?sid=264938

Established in 1962, the company initially produced towels for the local market. According to indahjayatextiles.com, Indah Jaya began exporting its products to Europe in 1988.

In 1992, the company opened a factory in Tangerang. That same year, Indah Jaya started exporting to Japan.

      5. Silverqueen isn't actually chocolate from abroad; its factory is located in Garut, West Java. It was initially owned by Ming Chee Chuang, a Burmese-born Chinese descendant who lived in Garut and acquired the chocolate company NV Ceres from the Dutch.

Courtesy Source : www.jakmall.com/silverqueen

Silverqueen continued to grow and gain international recognition. Chuang, as he aged, entrusted the company's development to the next generation.

The market continued to expand globally. According to the company's official website, SilverQueen products are now sold in over 10 countries, including Singapore, and engage in trading relations with several other countries like the Philippines and Malaysia. Its products include SilverQueen, which have been sold in over 10 other countries including Thailand, Brunei, India, South Korea, and Vietnam.

      6. Buccheri is an Indonesian footwear brand that has been around since 1980. The first store was located in "Pasar Baroe."

Courtesy Source: https://www.facebook.com/Buccheri.Indonesia/?locale=ja_JP

According to its Linkedin account, Buccheri now has over 120 branches across major cities in Indonesia.

Buccheri is an acronym for Budi, Ediansyah, and Hery, who are brothers from Makassar.

      7. This denim fashion brand is originally from Indonesia. According to various sources, Lea offers casual clothing made of denim.

Courtesy Source: https://leajeans.com/

According to the official website leajeans.com, LEA is a brand that embraces American style and casual clothing. The brand was established in 1972 with a focus on quality and authentic denim.

      8. The Executive Career-oriented men and women are familiar with The Executive brand. This fashion brand is actually Indonesian.

Courtesy Source: www.facebook.com/TheExecutiveID/

According to the official website theexecutive.co.id, in 1984, the company took over Executive 99 and became part of the Delamibrands group. Currently, there are 60 stores and over 100 counters in department stores.

     9. HokBen This fast food restaurant specializing in Japanese cuisine was founded on April 18, 1985, under the license of PT Bogainti. It first opened in Kebon Kacang, Jakarta.

Courtesy Source: www.hokben.co.id/terms

Formerly known as Hoka Hoka Bento, PT Bogainti now fully owns the brand as there are no longer similar brands in Japan.

In 2020, HokBen introduced a new concept of only serving takeaway orders. With this concept, they aim to serve customers faster and be more accessible through online delivery fleets.

Courtesy Source: www.cnbcindonesia.com/mymoney/20220719103911-72-356681/anda-harus-tahu-ini-10-brand-lokal-indonesia-yang-mendunia/2

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