Staying optimistic in the midst of a pandemic, this is Akasha Wira's (ADES) effort to achieve the performance goal.
Despite experiencing a decline in sales in the first quarter of 2021, the management of PT Akasha Wira International Tbk (ADES) remains optimistic that it can achieve performance in accordance with the target some time ago.
As is known, the company is aiming for sales and profit targets to grow up to 15% from the realization in the previous year. This optimism comes in line with the government's efforts in tackling the Covid-19 pandemic since the beginning of this year.
"Until now, we are still optimistic about the growth target," said Director of Akasha Wira International Thomas Maria Wisnu Adjie to Kontan.co.id, Friday (16/7).
In order to smooth out its business targets this year, ADES has also intensively implemented a number of strategies, especially to increase sales in the midst of the pandemic condition that is still ongoing until the second half of 2021.
Adji said that one of the efforts carried out by the company is to focus its marketing strategy on potential products that have a fairly high gross profit margin. This is done in order to maintain the company's bottom line so that it remains positive until the end of the year.
"Both done on e-commerce channels and social media," he said.
Not only that, ADES also continues to optimize sales and promotion activities on trade channels that still have high traffic. For example, online sales and minimarkets called Adjie are currently experiencing an increase.
He further revealed, the pandemic situation has prompted the acceleration of community adaptation in the use of digital platforms.
He said this condition provides a separate opportunity for companies to further optimize the use of digital platforms as sales channels and also promote their products to their consumers.
"So companies can use this to get closer to consumers, making it easier for consumers to get information and make product purchases," added Adjie.
Therefore, ADES always views the business prospects this year as quite promising, even though the situation will still be depressed by the pandemic conditions that have soared again. However, he explained, as a company engaged in the daily necessities sector, ADES remains confident that its products will still be needed by the community, including in the midst of the current pandemic situation.
"However, the products marketed by the company are products that are needed by consumers everyday, namely bottled drinking water (AMDK) and hair care, both of which have become basic consumer needs," said Adjie.
But unfortunately, Adjie did not talk much about the allocation of capital expenditure or capital expenditure (capex) budgeted by ADES this year. What is clear, he said, capex funds will be allocated according to the company's needs taking into account the current pandemic conditions.
Until now, ADES has not officially released its financial performance in the second quarter of 2021. Meanwhile, in the first quarter of 2021, ADES posted sales of Rp 185.28 billion, a 6.88
