Digital Media City (DMC), located in the Sangam-dong area of Seoul, is a high-tech urban development and media hub aimed at fostering innovation in digital industries. Once a landfill site, the area was transformed into an eco-friendly space with cutting-edge IT and media facilities as part of the Sangam New Millennium City Plan. Officially launched in the early 2000s, DMC hosts numerous global and domestic companies specializing in broadcasting, gaming, software, and IT, offering advanced infrastructure and incentives for tenants.