In the MEA area, the UAE has emerged as a corporate, financial, and automotive powerhouse during the last few decades. The country has made significant infrastructure investments and has worked hard to create an investor-friendly environment. Burj Eiffel Int. Lubricants IND LLC was founded in 2004 to capitalise on this enormous potential. Since then, the company has risen from strength to strength, establishing itself as a quality, innovation, and customer-centric enterprise. The company is a leading lubricant and grease manufacturer in the region, with products sold in nearly 30 countries across Europe, the Middle East, Asia, and Africa, and is a rising force in the UAE’s local lubricant market