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Priceline Pharmacy is Australia’s leading pharmacy, health & beauty store. Priceline's first store opened in 1982 at Highpoint Shopping Centre, Victoria, and today there are more than 470 Priceline and Priceline Pharmacy stores nationally. Priceline’s Sister Club has over 7 million members, making it Australia’s largest health and beauty loyalty program. Brand Ambassadors include Ita Buttrose, Chrissie Swan, Tanya Hennessy, Olivia Rogers and Health Expert Dr Preeya Alexander. Priceline Pharmacy also supports charity partners through the Priceline Sisterhood Foundation – an initiative developed to support women and their families. Priceline Pharmacy is a sponsor of women’s sporting teams: AFLW’s Western Bulldogs and the Adelaide Thunderbirds. Priceline is wholly owned by Australian Pharmaceutical Industries (API).