Yettel is a part of e&PPF Telecom Group, a partnership between PPF Group and Emirates Telecommunication Group (e&) focused on delivering superior telecom and digital experience to customers across Central and Eastern Europe. Over its two-decade presence in Bulgaria, the company has established itself as a pioneer in wireless networks. It introduced Bulgaria's first commercial 4G network in 2015, followed by the debut of the first VoLTE service in 2018, and initiated the country's first test of fifth-generation networks, laying the groundwork for 5G development.