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A brand is not: your logo, your product and your services. All of these things can be expressions of your brand but they are not your brand. Branding is about creating a strong, positive perception of a company, its products or services in customer鈥檚 mind by combining visual and emotional elements such as logo, design, tagline, theme, advertising and others. A product can be easily copied by others in a market, but a brand will always be unique.

A marketing strategy refers to a business's overall game plan for reaching prospective consumers and turning them into customers of their products or services. A marketing strategy contains the company's value proposition, key brand messaging, data on target customer demographics, and other high-level elements.

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