Cuenca Old Town is renowned for its colonial-era architecture, including beautiful churches, convents, and historic buildings. Key landmarks include the New Cathedral (Catedral de la Inmaculada Concepci贸n), the Old Cathedral (Catedral Vieja), and the Museum of Modern Art. The historic center is a UNESCO World Heritage Site due to its historical significance and the preservation of its colonial urban layout. The area offers a blend of cultural attractions, including markets, cafes, and artisanal shops.