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Everything You Need to Know: Opening Your Own Alfamart Franchise

Everything You Need to Know: Opening Your Own Alfamart Franchise

account_circle Indoconnex Official
event 12 August 2024
category Information, Economy and Business

Alfamart is a well-known convenience store franchise in Indonesia, offering opportunities for individuals interested in starting their own franchise. Here’s a detailed breakdown of the investment needed and the types of franchise partnerships available:

Key Points:

  • Dare to challenge yourself to open an Alfamart franchise ?
  • 9-rack store (30 m²): IDR 300 million to 45-rack store (100 m²): IDR 500 million
  • This investment estimate excludes property investment and may change based on conditions at the time of store opening

Courtesy Source:www.cnbcindonesia.com

Courtesy Photo Source: alfamart.co.id/

1. Types of Alfamart Franchise Cooperation

According to the company's official website, there are three types of franchise cooperation with Alfamart:

1.1 New Store Franchise

This option involves opening a new Alfamart store based on a location proposal from the prospective franchisee. The steps to open a new Alfamart franchise include:

  • Initial presentation
  • Location evaluation and approval
  • Proposal presentation
  • Franchise agreement
  • Store opening

Alfamart offers different rack types based on the investment size and store area:

  • 9-rack store (30 m²): IDR 300 million
  • 18-rack store (60 m²): IDR 350 million
  • 36-rack store (80 m²): IDR 450 million
  • 45-rack store (100 m²): IDR 500 million

This investment covers:

  • Franchise fee of IDR 45 million for 5 years
  • Electrical installation
  • Store equipment and air conditioning
  • Cash register and retail information system
  • Shop sign and pole sign
  • Store permits
  • Promotion and store opening preparations

Note that this investment estimate excludes property investment and may change based on conditions at the time of store opening.

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1.2 New Store Franchise - Conversion

This option is for owners of local minimarts or small grocery stores who wish to expand their business. Alfamart offers two main benefits for those participating in this program:

  • Recognition of existing stock as inventory for the new Alfamart franchise
  • Use of existing racks as a reduction in investment costs (racks must meet Alfamart's standards)

The steps for this cooperation include:

  • Initial presentation
  • Stock take 1
  • Franchise agreement
  • Stock take 2
  • Conversion store opening

Courtesy Photo Source: on

1.3 Store Takeover Franchise

This option involves purchasing an existing operational Alfamart store at a set "package" price. The required investment for a store takeover starts from IDR 800 million.

This investment includes:

  • Franchise fee of IDR 45 million for 5 years
  • Lease for 5 years
  • Store equipment and air conditioning (AC)
  • Cash register and retail information system
  • Shop sign and pole sign
  • Franchise agreement
  • Goodwill

The steps for this franchise type are:

  • Initial presentation
  • Purchase agreement
  • Permit transfer
  • Franchise agreement
  • Takeover

2. Alfamart Royalty Fees

Franchisees are subject to royalties based on net store sales, excluding taxes:

  • Net sales IDR 0 to IDR 150,000,000: 0% royalty
  • Net sales IDR 150,000,001 to IDR 175,000,000: 1% royalty
  • Net sales IDR 175,000,001 to IDR 200,000,000: 2% royalty
  • Net sales IDR 200,000,001 to IDR 250,000,000: 3% royalty
  • Net sales above IDR 250,000,001: 4% royalty

3. Requirements to Open an Alfamart Store

Anyone interested in opening an Alfamart store through a franchise must meet the following criteria:

  1. Interest in the minimarket industry
  2. Indonesian citizen with a business entity (CV, PT, Cooperative, or Foundation)
  3. Own or acquire a business location with a minimum sales area of 100 m² (excluding warehouse and administrative space), with a total land area of approximately 150 m² to 250 m²
  4. Meet permit requirements such as Neighbor's Permit, Domicile Permit, SIUP, TDP/NIB, NPWP, NPPKP, STPW, IUTM (varies by region)
  5. Agree to follow Alfamart’s systems and procedures

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